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Just like it takes two to tango, it takes two hands to grip a golf club. But how you grip the club can be as unique as your golf swing, which is why Golf Pride has spent countless hours trying to understand exactly how to build a better putter grip.
The end result? The new Reverse Taper grip.
As the name suggests, the new Reverse Taper putter grip series from Golf Pride changes the way putter grips are traditionally designed by placing the smaller portion in the top hand and the wider section in the bottom hand to reduce hand tension and help create extra stability.
This stability is designed to encourage golfers to have a more progressive acceleration through the putting stroke and hopefully eliminate the dreaded flip, caused by wrist angle breaking down.
“Within the putter grip category, we observed a trend in which manufacturers were actively trying to design products that removed the hands from the putting stroke, whereas our research indicates that by optimizing the connection between the hands and grip, players can improve their performance,” said James Ledford, president of Golf Pride. “Through hundreds of concept iterations, our innovation team created…
The golf industry’s leader in grips, Golf Pride, has officially partnered with Stephen Curry’s Underrated Golf, to support greater inclusion in the game for student-athletes from every community and background.
For those not familiar, Underrated Golf was founded by NBA All-Star Stephen Curry to provide equity, access and opportunity to deserving student-athletes from underserved communities who may not otherwise be exposed to the full benefits of the game of golf and organized competition. The organization’s mission is to increase the participation of competitive golfers from diverse backgrounds and help mentor their success. It is also addressing golf’s gender gap by providing female players the same opportunities as their male counterparts.
The tour also helps expose golfers to collegiate golf programs and potential NIL (name, image, likeness) partners, along with a full scope of training, equipment access and leadership panels.
Golf Pride’s investment in the program will help fund college scholarships, plus employment internships for Underrated Golf athletes, and will also introduce a limited-edition custom grip kit highlighting details of the synergy between the two organizations.
“Stephen Curry’s Underrated brand is both inspirational and impactful to countless young people in our country,” says James Ledford, President of Golf Pride…
The James Bond-inspired collection is available for presale beginning October 1.
Golf PrideThe name’s Pride, Golf Pride.
The brand synonymous with developing golf grips utilized by more than 80% of Tour professionals continues to expand its product line in an effort to further its messaging and the importance of grips as “equipment for your hands” by leveraging IP and pop culture with its latest collection.
Featuring 13 custom grips, an additional commemorative grip and a gold bar collector’s display, the limited-edition James Bond-inspired collection available for presale starting October 1 ($189.99) pays homage to the world’s most popular secret agent.
“It’s us trying to put ourselves out there in fresh and new ways,” Golf Pride president James Ledford said. “We’re 75 years old. … This is keeping us young and trying to keep things fresh a little bit versus continuing to put out the same classics every year which is a big part of our business. We’re not trying to rest on that.
“We’re trying to continue to push forward and celebrate the grip and get people to see grips the way we do inside Golf Pride.”
Leaning into 007’s quintessential classic style with nods to the actors who…